


A Complete Instructor in the use of the Marking, Shading, Plain, Special, Border and Shadow Bettering Pens. Also Alphabetical List of Ad- S?? 

vertlslng Phrases suitable for Show Cards, Posters, Etc. 

Published by the NEWTON ACTOMATIO LI^TTERING PEN CO., PONTIAC, MICIDGAN, C. S. A. 





































FOURTH EDITION REVISED 


COPYRIGHT 1918 
BY F. H. NEWTON 
PONTIAC, MICHIGAN, U. S. A. 


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PREFACE 


T he wide extent to which the Lettering Pens — Marking, Shading, Plain, Special and Bor¬ 
der,—may be profitably used, not only in Schools and Colleges, but also by the Commercial 
Card Writer, has made necessary the publication of this Compendium. Among the hun¬ 
dreds of technical books on the market today, there are few, if any, on the subject of 
Commercial Pen Lettering which meet the exact requirements of the beginner and the expert 
alike. That is the aim of this work and we trust it will fill a long felt want. 

While the ornamental and elaborate results, which are obtained from Lettering and Design¬ 
ing with the Lettering Pens, have been treated quite extensively, yet it will, be seen that the 
greater part of the contents tends toward the more practical Commercial Lettering and Designing 
for price tickets, show cards, etc. 

All the alphabets and designs are accompanied with complete instructions, giving in detail 
the steps necessary' in building up the particular alphabet or design illustrated. 

This volume contains 148 plates of Alphabets, Designs, Show Card Layouts, etc., some of 
which are printed in colors, showing a variety of color effects. 

The arrangement of copies and exercises are especially graded for Schools and for the home 
student, and will be found invaluable for the experienced card writer. 

Notice is hereby given that the plates and other matter contained in this Compendium are 
copyrighted and that all rights are reserved. 

THE NEWTON AUTOMATIC LETTEKING PEN CO. 

Pontiac, MicJiigaii, U. S. A. 




PART ONE 


COMMERCIAL MARKINQ PEN LETTERINQ 


The Marking Pen makes a solid mark full-strength of the color of the ink used, and is an ideal medium for pro¬ 
ducing rapid, clean-cut, free hand lettering for price tickets, show cards, etc. 

The average card writer can produce more accurate and uniform lettering with the Marking Pen than is possible 
with the Lettering Pencil or Brush. 

Study carefully the following illustrations and also the instructions given for each exercise and you will readily 
understand the proper form and slant necessary for producing all styles of commercial Pen Lettering. 



PLATE 1 


Relative position of Pen and Lettering to Base Line. 


HOW TO HOLD THE PEX—The first essential is to understand exactly how to hold the pen so that the broad nib 
will work properly in all parts of the letters. Observe Plate 4 closely, take the pen in your hand and hold it in an 
easy and natural way, as suggested in this illustration, see that the nib of the pen is at an angle of about 45 degrees to 
the base line, (Plates 1 and 4), and preserve this position in all Marking and Shading Pen Lettering. When you have 
caught this idea you have already learned one of the first essentials for rapid and ornamental lettering with an easy 
movement. (It is a good idea to have six or eight sheets of paper under the one you are writing on, which serves as 
a pad, etc., the same as when using an ordinary writing pen.) 

C.\RE OF PENS—When the pens are not in use, keep them in a glass containing not more than one-half inch 
of water, as shown in Plate 3. Before using the pen, remove the water by simply drawing a piece of paper between 
the pen blades. This method prevents the ink from drying in the pen and thus clogging the fine teeth, which n’ust 
be free from dirt at all times. 



now TO FILL THF MARKING PEN —FiU the Pen with AUTOMATIC LETTERING INK of alK)iit tlie consist¬ 
ency of vanush (ordinary writing fluid is too thin), using a small brush or stick, as shown in Plate 2. Note that the 
Pen Nib is held over the mouth of the bottle when being fllled, so that if any ink should fall from it, no harm can re¬ 
sult, as it again finds its way into the bottle and not upon the paper or desk. Then place the pen upon the paper at 
the proper slant. Plates 4-3-1, which is Forty-Five Degrees to the Base Line, being careful to see that the full width 
of the broad nib touches the paper. Then with a slight pressure, draw the pen dowm, or to the right, and the ink will 
flow nicely. Always keep the pen in this position; it is never run upwards, except edgewise, which makes a very fine 
line. Do not allow any surplus ink to collect on outside of pen nib. Should this occur, remove it by using a small 
piece of scrap paper or cloth. 



PLATE 2 

Showing how the Pen is filled 



PL.VTE 4 

Correct way of holding Pen 



PR.VC’TICE PAPER—Any paper with a smooth and Arm surface will give good results. Cross-ruled paper is 
recommended if you are a beginner. With cross-ruled practice paper you have a guide to keep the pen at the proper 
angle when practicing perpendicular, horizontal and oblique strokes, etc. 

DIRECTIONS FOR FANCY LETTERING with Flock, Bronze, Metallic, Flitters, or Diamond Dust—Use an Ad¬ 
hesive Ink to write with, and make the lettering the same as with other inks. Sprinkle the ornament on the lettering 
while the ink is wet, then shake the paper lightly, and all the unused ornament will fall off and can be used again. 
IMany pleasing effects may be obtained by using the different ornaments. 


PLATE 5 



Commence and end each stroke of the letter being formed at an angle of 4 5 degrees to the base line. 

— 3 — 

















































PLATE 6 


of ^o\vvV 
fvo\Y/VA^c Vvwc \vo\^^ jooA W 
^/of ^ VjcVVcvvvv c^. 



PLATE 7 



Examples showing correct position for starting and finishing different strokes. 






























































PLATE 8 



t 
























































PLATE 10 



Owing- to the fact that a vertical stroke is more difficult to make than a slanting one, we therefore begin to prac¬ 
tice the slanting stroke first. To simplify, the following designed Practice Paper is advised: Rule your paper into 
squares, using a purple line for base line and light blue for upper line, rule to exact size, as shown in Plate 10. Use a 
No. 3 Automatic Marking Pen, place the lower side of the pen on the purple line at the lower left hand corner of 
the square, and the upper side of the pen should touch the light line above in the center of the same square. Note 
No. 1 in Plates 10 and 11. This gives you the correct angle of the pen blades for making a slanting letter, as shown 
in Plates 10, 11, 15. This rule applies for any style letter made on this slant. Always bear in mind that no matter 
what angles or turns the pen makes, the angle of the pen Point never changes. It should be the same when finishing a 
letter as it was in the beginning. 


PLATE 11 



Illustrating the different ways for beginning and finishing the letter “n” (Lower Case) 


— 6 — 



















































































































































































































































































































PLATE 15 PLATE 14 PLATE Vi PLATE 12 



Example of horizontal strokes in letters “s” and “e” 



y 

3 






Examples of round and angular finishes on slant letters. 

AlAI A 



Marking Pen Capitals. A very simple alphabet for practice. 
















































































































































































































































study and practice on the construction of letters given in Plate 16 
before commencing this alphabet. 

















1‘LATK IS 



In the above Alphabet the letters are vertical instead of slanting. The small arrows sliow the order in which 
each stroke is made and combined for a finished letter. This Alphabet may be made very rapidly and also have the 
appearance of being somewhat tasty, without extra effort, as the letters are formed by natural and rapid strokes of the 
pen. The size of the letters may t)e varied liy making the letters tall and slender or by making them low and extended. 


PLATE 



The low’er case letters will be found interesting, .as a few simple strokes make up the full set. For the best re¬ 
sults in practice always see that your ink is thick enough to throw a full and even stroke without blurring. It’s a 
common fault with beginners to use ink that is too thin and in many cases this is the point where students f.iil for 
the want of a little careful study in keeping lettering materials in good working order. 








Practice carefully on the “1” stroke and the ovals of “o". The size of letters may he varied by the use of large or 
small Marking Pens, which run from J/32 to 7/8 inch wide. Spacing should be determined by the form of the let¬ 
ters. 



This alphabet was made with a No. 1 Mai'king Pen. For freedojii in practice the letters should be made about 
an inch high. Always hold the pen so that the blades slant at one angle from ba.se line of lettering. Note the 
slant of pen point in beginning the first stroke of letter which is on the L'a.se line. The one position of the pen 

holds good in forming all (he letters of this alphabet. The small arrows indicate the direction of each stroke in the 
make-up of etich ktter. 


























The main thins is careful practice and close observation. Practice on familiar words, names, etc., and CONCKN- 
TRATK your mind lONTIKKPY on your letterins. Study form, spacins. and iii'oportion. 


PLATE 23 




study on the component parts of the letters and the different strokes in relation to their make-up will always lead 
to rapid advancement. 

































































































When movement exercises are practiced the utmosi pains should he taken to repeat them with precision, and each 
effort should he cai-efully looked over and studied to tlnd the faults hy comparison with the copy. For practice work 
use a No. 1 Marking Pen and make the letters larger than above copy. 



letters correspond in slant. 



rLATE 24 



























PLATE 26 








The above cards were lettered with a Marking Pen at a good rate of speed and give an idea of the style of work 
that all beginners can do with very little practice. Size of above cards, 5 x 7 inches. 


PLATE 27 



An endless variety of up-to-date Show Cards is possible, with very little practice, by using the Marking Pens. 
Note clean-cut appearance of above Show Cards. 






























































































JSliisl all aoliirs of ink for slnuliiiK on white oaialboanl will produce a neat effect, as I’lain Pens make a Hat lint 
stroke about lialf the deptli of color ol ink used. 



Markiiifjr Pen Tadlorins shaded to the left with it Plain Pen, as shown in the accompanying illu.stration,. will en¬ 
able anyone to make an endless vtirlety of iieiit show cards. tJn white cards make the letters in black and shade with 
li^ht green or red. 
















































































































































ITiiclerscore letteriiiK with narrow red line and run margin line around edge of card with Marking, Plain, Special 
or Horder Pens, using any desired color. The margin line (% of an inch wide) adds strength to the card and brings 
out a substantial and finished appearance. 





























































In “lower case" lettering, practice on the stroke or letter “i”, also left and right curve strokes of letter “o”. 
When an easy control of the pen has been acquired, these simple strokes may be combined in the make-up of most all 
the lettei's in this alphabet. 



In this style of lettering, liold the Marking Pen at the same angle or position as that used in ordinary jjcn letter¬ 
ing. Ali the letters are formed by natural and free-hand pen strokes. In practice with a No. 1 Marking Pen, do not 
make the letters over one inch high, and aim to keep pen and ink in good working order, so that the letters will be 
full and clean-cut. 










































































































































































































































































































































































































































































































































































































































































































































































































ri.ATK :{4 



In iisinfi white cardboard the shadinj? should he done with a I’lain I’en and most any color of ink may he used 
for this purpose. This style of work is very rattid and with very little ijractice one can i)roduco a lirg-e variety of 
show cards that are easy to read and neat in ajjiienranoe. 


VK [LLV'I.I 



The lettering on the cards Kiven on ttu'se i)aKes was done with two sizes of Riarkinj,; Tens. ‘ Shoes", ‘‘lOveninK 
SIii)pers'’ and ‘‘Gas Stoves’’ was made with a No. 2 Markint;- Ten, which throws a line 3/11! of an inch wide. The 
smtlll letteriiiK with a No. 0 I’en, which makes a line 1/1 (i of an inch wide. 'I'he white shaditiK- wtrs done with a No. 0 
Marking I’en. (hdored cairdhoard can he used to good advantage with this style of lettering. 





























































i 


PI-ATE 36 


An easy Alphabet for practice 


— 18 — 


PLATE 37 





Marking Pen Alphabet 




PLATE 38 




An original “Block” Alphabet 


— 19 — 


PLATE 39 


^KLMNO‘PR. 
STUV VOXVZ^ 

Roman Alphabet (Upper Case) 


— 20 — 



PLATE 40 



Roman Alphabet (Lower Case) 


PLATE 41 



Script Alphabet (Upper Case) 






PLATE 42 



Script Alphabet (Lower Case) 


PLATE 43 





One stroke Special Pen Letters (Upper Case) 


- 24 — 





















PLATE 44 

























Extended Block Alphabets 


6QL9s-bS2 i ^£lx(niim:)s 





















PLATES 47 AM) 48 


a03e^) 3( e^tifTco^’Q^v 



PLATE 53 

Cs.bs.^<(’^'hijklfnnop<^r<;tuuu?xi^z,' 


A variety of different Alphabets for practice 



When the bottom of the letter begins to the left the straight narrow line is run upward (note first stroke in capi¬ 
tal “A”) when to the right, the straight narrow line is made first, run downward, then to the right to form the bot¬ 
tom of the letter. An ordinary correspondence pen is used for putting on the curls. A very pleasing effect is obtained 
by making the curls with a different color of ink. 

PLATE 55 





Fancy Round Hand Alphabet 





PLATE 56 


A3iGD15F&H10KU^\ 

(N0PQRSTUV’WXrZ,, 



This style letter is easily executed and is very valuable for rapid sign lettering 

PLATE 57 

oajj e D § 



This plate shows the letter known as “Medieval” and is the one most 

universally used for engrossing. 


German Text 





FUNDAMENTAL PRINCIPLES OF THE GERMAN TEXT ALPHABET. Note the construc¬ 
tion of the letters by the figures in the first line above, also the method of constructing each let¬ 
ter as in “B”, “G”and “H”." 








PLATE 60 





PLATE 61 



Ornamental German Text 








PLATE 62 











Ornamental heavy top and base Italic Alphabets 


— 32 — 









IVaKonaf 


FUNDAMENTAL PRINCIPLES OF THE OLD ENGLISH ALPHABET. Note carefully 
the construction of the different letters as shown above. 



Modified Old English Alphabet 







PLATE 65 





Old English (Upper Case) 


— »4 — 


PLATE 66 



Old English (Lower Case) 


rJ;ATK «7 


A10 (T H C!: J (! 316 J J la I ill 

(Dpcsiu^cnuniixiiE .Sr 

a 6 c i) c f g 6 i j fv f lu u P ]) q r 5 t 

U P TP X V A *, 


Old English (Plain) 


— 36 — 



PLATE 68 



The Old English Alphabets in this plate are not as dilRcult to execute as they may appear; 
however, unless the letters are made with some degree of accuracy, do not attempt to use them in 
work of any kind, as there is not an alphabet used in which a slight variation in slant or spacing 
is so perceptible as in this style letter. In the capitals you will observe three styles of ornamen¬ 
tation. Use the style that suits your fancy. The fine curved lines are made with an ordinary pen. 
The Old English alphabets may be made short or extended as the work may require. This style 
of letter is used more in filling in certificates, diplomas and head-lines in engrossing than in any 
other, and can be varied in many ways. 


• 37 — 
























Ornamental Old English 





























PLATE 71 




Ornamental Name Plates and Designs 






































PLATE 76 




Book and hat marks can be made with the Marking Pen that surpass any other method. 
Use the very best ribbon, as an inferior quality will allow the ink to run through and spread. 
Fasten the ribbon to a smooth board or table, with thumb tacks or pins, putting six or eight 
sheets of paper under the writing surface. Use a No. 1 Marking Pen, with the teeth clean, and a 
good thick white ink. After ink becomes thoroughly dry, shade the strokes with gold ink, using 
an ordinary coarse pen. 


— 40 — 





















PLATE 78 


B 







. . . . . ttwtttntttfttttttftf ntnntnnf t n^ ttttiti ttt»^t^?^tt?ftttt4^ 


/t'^'TvTv “ /T ^’'■P' .*’ '■'' ■* -T A T‘ '^v'^ A yf' 'h A yf'^* iiiij('lJ»(ii<iit‘ll»l 








iiiw^mi%m%m\ 

YyYYYvrrrT rww^w ffffffi'f 





>> t>' 

^ f*lf*ff5******&*ff* 


!*i'i>t*!<W'M'i hhlilitiWtltfcliW 

Forty-six different style Borders for the Marking Pen 


— 41 — 



















Sixteen different style Corners for the Marking Pen 












PLATE 80 



The above is a reproduction of Marking Pen Lettering. The shading to the left was done with 
the Plain Pen, which makes a flat tint stroke about half the depth of the color of ink used. 








I 



— 44 — 






— 45 — 








PLATE 83 


A2bGDEF&H10KUA\ 

(N0POR5TUVWXrZ,. 

a.bcd4>llii|Wi'i<JC’p£irsl:ui>iP3:yz. 


These alphabets are printed with two plates producing an effect identical with that of the shading pen. 


Part Two. Commercial Automatic Shading Pen Lettering and Designing. 


PLATE 84 



HOW TO USE THE AUTOMATIC 


SHADING PEN 


The Automatic Shading Pen is ex¬ 
actly what the name implies The per¬ 
son holding the pen forms the stroke 
or letter to be shaded, and the pen au- 
tomaticallj" does the shading without 
the assistance of the one holding it. 

The Automatic Shading Pen is held ex¬ 
actly the same as the Marking Pen. 

(Note instructions carefully as given on 
pages 2 and 3 of this Compendium.) 

The pen makes a mark of two differ¬ 
ent shades at a single stroke, and that 
color or shade which comes from the 
right side of the pen must under all 
circumstances be considered the shade, 

■ and the color which comes from the left side, or the side nearest to you, is the main stroke, or the stroke forming the letter. Fine lines are made 
by sliding the pen edgewise, either way. Wide lines by drawing the pen bodily downward, or to the right. Curved lines by sliding edgewise and 
around to the right or left and d wnward. In Lettering, the downward pressure on the pen should be only sufficient to make the ink flow. 


PLATE 85 



PL.\TE 86 



DIRECTIONS FOR 
PRACTICE 

The exercises for practice 
are gotten up in the order of 
simplicity and should be mas¬ 
tered thoroughly in the order 
given before attempting any¬ 
thing further. Use the No. 4 
Shading Pen in these exer¬ 
cises, and an ink that is the 
right thickness. If too thin, 
it will spread and run; if 
too thick, it will not flow from 
the pen smoothly, and will 
make a rough, ragged stroke. 
Be sure your ink is right. In¬ 
ferior ink has caused more 
discouragements in this work 
than anything else. Should 
your pen be a little rough and 
scratch, make it smooth by 
drawing it across a piece of 
scrap paper a few times. 
Study the position of the 
point of the pen, beginning 
and ending the stroke. Plates 
84 and 85 must be mastered 
before you can expect to make 
a letter. No. 9 in Plate 8 6 is 
designed to teach spacing 
and uniformity of stroke. 
Practice with care; don’t 
hurry. Remember, this is 
drawing, not writing. Hur¬ 
ried. careless work would be a 
waste of time, and failure. 


— 47 — 





























































































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PLATE 92 



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PLATE 94 


Plate 93 shows the slant of the Block Alphabet made with the No. 4 Shading- Pen. The form of the letters is the 
.same as in previous plates, but the mode of construction is .somewhat changed. To make this point perfectly plain, we 
have broken up a few letters into sections and the strokes in G and S are numbered, thereby showing the order in 
which they are made. After you have mastered the slant alphabet with the Shading Pen, try the same in vertical, as 
illustrated in Plate 94. 



PLATE 93 














































PLATE 95 



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PLATE 98 



PLATE 99 PLATE 100 




PLATE 101 



PLATE 102 




In order to become more proficient in making vertical and parallel strokes, try the above border, which con¬ 
tains such strokes as are used in the block alphabet. Nos. 1, 2, 3 and 4 show the order of construction. 


























































PLATE 103 



study carefully the combination of the letters in the above plate, so as to have your shading uniform. This is 
important. See letter “H” in the large letters. Make first stroke, then add cross-bar and finish with last stroke. 
When making letter “S”, always begin with the bottom stroke and work up, the top stroke being the last made. Pay 
particular attention to the make-up of these tw'o letters as you proceed, and you will readily catch the idea for neat 
joining of the different parts, so as to bring them clear and distinct. This will help you in forming the other letters 
of the alphabet. In the small letters, note carefully the curves, length and width of each. Note how the stroke “I” 
and the curve “o” are combined. In making “d”, first make small “o”, then add “I” close to the right; finish "b” 





The original of this plate was made with a No. 4 Shading Pen, reduced in engraving to No. 



I'LATJ] 104 











PLATE 105 



PLATE 106 



For the capitals and small letters in Plates 106 and 106, a No. 1 Shading Pen Is used. With the dark line to the 
right making what is called an open letter. The compound curve at the beginning of B, D, E, F, H, etc., in Plate 106, 
is the last stroke of the letter. This stroke makes the letter a little more ornamental and does not impair its legi¬ 
bility. 






PLATE 107 



In making- B, first make the stroke at the bottom, then perpendicular stroke, then middle stroke as numbered in 
illustration, then top horizontal stroke and curve do-wn-ward connecting -with the third stroke, as sho-nm in copy. In 
Shading Pen lettering always remember to work from the bottom up and from left to right. For instance, in mak¬ 
ing the letter H, first make vertical stroke, then join cross-bar and follow with last vertical stroke; also in making 
letter S, first make bottom stroke, then run second stroke to connect with lower stroke, then add top stroke, as shown 
in alphabet. 

(For finished Show Cards made froiVi above alphabets see Plates 108 and 109.) 


— 56 ^— 




ri ATK lOS 



Original size of above cards was 5*/^ x 14 inches. I.,ettering of card, “Oold and Silver 
Watches,” was done with a No. 5 Shading Pen. Lettering of “Cnt dlass” with a No. S Shading 
Pen, and the following wording with a No. 4 Shading Pen. 



Original size of above cards—“Holiday Goods”—“Summer Jewelry,” etc.—was 4x7 inches. 
Card “New Styles,” 8x10 inches. Any color of ink will show well on white cardboard in this 
style of work. 



































































































PLATE 110 



A few specimens of finished cards. Note the border effects and general lay-out. 


— 58 — 





































PLATE 111 


a03 (2 ^ 6 3 31 C OllOl 

0<fP a dl 5 CTQI 9C 3 S & 

abc^ej’^hijldmno^iqrj'tuitutxy^. 

Modified Round Hand German Text 


— 59 — 






PLATE 112 


s 0_ U u c (C 

Cs‘)oi.^sUo_lsUXC^cV^ 

German Text Alphabet. Build up the letters in the order in which the strokes are numbered. 

PLATE 113 
































PLATE 114 


^ L, I ^ 'iX \ A^\.v ^. 

Principles for Oiil English Alphabet. IM-sier these principles thoroughly before attempting to make the letters. 


PLATE 115 




Old English Shaded. Build up the letters in the order in which the strokes are numbered. 


—61— 



































































































































































































































































































































































































































































































































Lower Case Alphabet, in Old English, to match the Capitals shown in Plate 116 



PLATE 117 


A Very Beautiful Type of Capital Letters, in Old English, Made First 
with the Auto Marking Pen, then Shaded with the Plain Pen 



PLATE 116 












PLATE IIS 



This Alphabet you will find the most difficult of any in this Compendium, owing to the paral¬ 
lel strokes and spacing. The strokes in A and B are numbered to show the order of construction. 
The principal use of this alphabet is for initial letters. 
















PLATE 119 



An attractive Alphabet made with the “Shadow” Automatic Lettering Pens Nos. 3 and 4 


—(54— 










PLATE 120 



Round Letter effect. Alphabet made with the “Shadow” Automatic Lettering Pen. (Note neat 
border effect. Use a gray ink and fill squares with bright Rose or similar shade.) 


—1»5— 

























PLATE 123 PLATE 122 


PLATE 121 



Egyptian Block Letters made with the Marking Pen and shaded with the Plain Pen. 



To produce the effect shown in Plate 122, file a nick in the pen about one-eighth of an inch to the right; two 
nicks are filed in the pen to produce the effect shown in the word Chicago, Plate 123. These nicks must be wide 
enough so that the ink will not flow into them. Ink should be quite thick. In the two other copies in Plate 123 a 
very narrow nick is made just as wide as a Steel Cutting Disc will produce. Many other combinations can be obtained 
by a little experimenting. 



—66— 



























































































PLATE 124 


—^Th0 Pgpfg'GtiQn.i^ 

ABeoereniciKLMN 

QPQR 0TUVWX YZ^? 

abGdef^bijklmnopqp 
at uvwxyz4<^*i ^ j i -^ 

lB3456?890ya 

In order to show more thoroughly the commercial value of the Auto Shading Pen, we present in this plate a rub¬ 
ber type alphabet. A price card made with a rubber stamp alone would be very common, but could be made by any 
person, and with the use of the Plain Pen, in connection, effects could be produced that would defy criticism. A per¬ 
son without any knowledge of lettering whatever could make a beautiful price card after ten minutes practice. The 
words “Ice Cream lOc” in Plate 143 are given to further illustrate. Use various colored inks in shading the letters 
and ornament with metallics, diamond dust, etc., as illustrated in Plate 144. 


—67— 









Ornamental Name Plate and Design 


PLATE 126 











PLATE 127 



Attractive Show Card, lettered with the Shading and Marking Pens 


—69— 



















Made with Shading, Marking and Plain Pens 


/ 



i 




















PLATE 129 



A neat specimen made with the Automatic Shading, Marking and Plain Lettering Pens 

































PLATE 130 




*• ' f 

I ^WO i 


T -iAVi i<>il*V^.iA»fAF 


A variety of elaborate ideas to be worked in colors 


























PLATE 131 



An attractive Christmas Poster 






















Just a few simple strokes.—Note the tasty border made with the Plain Pen. 


/ 



PLATE 132 
















PLATE 133 



By using- the different colors of ink, then sprinkling -with Diamond Dust, this makes a neat Christmas card. 


-(O- 





























/ 


PLATE 134 



A plain motto, easily and quickly made with the Shading, Marking and Plain Pens 


— 76 — 


















PLATE 135 


f' 







I 


Combination of Shading and Marking Pen Lettering with floral design 

















/ 


PLATE 136 



'lt\c procceb^ s. 

will be u£fcS ^ 

to get new books ^ 
for tKc Cibrar^, T 

(yf f ^ % 


l/icT^ublic ^ 
arc covdialixit^ 
InvitccL^ r“ 


>/ Cveut'^ 


Greatly reduced, original used for a window card 


—78- 










PLATE 137 




"Principol. 


SupcriTi Undent- ^ 

. ^ 


Suggestion for a Diploma 

— 79 — 


have (lereunta ^ub^crihci 

’ baxf of ^ 190 ♦ 


our navne^ an 


hS wmpleteJ the 


i^u^e of^lub^ In tin6 qnb_i3 

cntitu6 to thid^ 

















PLATE 138 



A well balanced card as to neat arrangement of wording and proper amount of white space. 


—80— 













PLATE 139 



The original of this plate was 8% x 11 inches, made in colors, and as the effect was very pleasing, will describe 
its make-up. The word “Imported” No. 1 Marking Pen, bright pink ink; “Scotch Ginghams” No. 1 Marking Pen, 
green ink, shaded with No. 3 Plain Pen, rose ink; “Egyptian Tissues” No. 1 Marking Pen, purple ink, shaded with No.' 
3 Plain Pen, bright yellow ink; the fourth line. No. 0 Plain Pen, dark green ink, shaded with No. 1 Special Pen; heavy 
line to the left, black ink; “18c yd.” No. 1 Marking Pen, magenta ink, shaded with No. 3 Plain Pen, brown ink; “Re¬ 
duced to” No. 00 Marking Pen, purple ink. The scrolls around first line and above the second. No. 1 Plain Pen, light 
blue ink. 


—81— 











PLATE 140 



—82— 




















PLATE 141 



Birthday Card 


—83— 



























PLATE 142 











Show Card suitable for Easter decoration 


—84— 
























PLATE 143 



C C 0 
O 0) 

0,^. I 

.S “I 

_e E 


CO 


o 

. u 
o . o 

2; 


■=> fc« I 
,-: c I 
CO s ; 

r^a 

- P 

w ^ ' 
3 - I 

o - ; 
E « ; 
o3 ? 


•C •« o 


'/< ^ 
o 
o 
-<c 

■w 

■O' "O 
rH O 
k. 

(1) 

w 

ce f3 

S-c 

«w ^ 
O 

- X 
d q 

S 

‘EL ® 

T > 


u, 

5 s 

r o 
2 ^ 
o 

Oa 

: 0 

:;S 

X c^ 
P fl 
•"■ u 

2 O 

a .. 
>> 
p ('4 

aTS 


€n 


■o 

^ £ 
d 

Q 


'O 0 

ui ^ 

f 



















PLATE 145 


\ 



\cxA'eLi.y. 


a > e ^ j' a a a a •» 


"QfEkc in Opera Hous e Block. 


X 


p/Vc wcClcc .o pctctl'loc 

—P_E M TIS TR> T~ 



" 0rriGE. I0O O\^IOS.§T, 









=X, 


--- 




V£R 


,:6:oo,ooo. 


B'"A" M’^K 



^K: 




=5 50.000. 




A 6AMKf«e 

^ „:i (3 hic^go,^ iku=— 





{ CURTIS^ ^ 


5.be.U.j\.'(D.-R.WSbt'.lD. 


^ — &rdke:r: 


-LEL^OID — 


UOi=^rH «s.nd_ 


/?; B s ypi FK^crr 



E\'Ac^\lt'11SSmP£RFBCT§ TITLES. 


^>P&R^HOyS^-BLOCK.^.^ ) 


^ C1(Y c^\^1.1$T..3=^ -j 


Illustrations of advertisement cards lettered with both the Marking and Shading Pens. This style of work is suitable 

for business directory, advertising bulletins, moving picture slides, etc. 


—se— 
















































































PLATK I K; 



l-'or inakins- scroll outlines true and welt balanced, the above method will be found Interesting. In beKinniiifr, 
simply take a she3t of paper the size of card to he used, fold it once, makiiur it one-half size as indicated by the black 
I)ortion of the first outline above. Then outiine scroll on paper pattern with lead pencil as indicated. Carbon paper 
placed in fold of pattern i)aper will i)roduce the full outline when unfolded. I'apcr folded twice, making it one- 
tiuarter size, may also bo used to good advantage in special scroll outlining. 


PLATE H7 



A very simple scroll outline on pattern i)aj)er folded one-half size will produce (piite an elaborate iind accurate 
design when unfolded. Scroll designs of every description can be made in this way and preserved for future use. 







































A 

A Satisfactory Article. 

At Rock-Bottom Prices. 

A Summer Satisfaction. 

All Merchants Trust Some, We Trust You. 

A Good Stock is an Education of the Cus¬ 
tomer. 

Appeal to Your Taste. 

A Top Notch Creation. 

An Argument for Early Buying. 

A Combination of Good Points. 

A New Season with New Goods. 

A Thought for You and a Thought for Our¬ 
selves. 

A Forecast for Christmas. 

A Last hance at a Good Thing. 

A Square Deal for a Round Dollar. 

A Price that Gladdens the Careful Buyer. 

A Margin of Profit and a Portion of 
Pleasure. 

As to Values, None Do or Can Give Better. 

A Shoe “That Fits the Foot and Feasts the 
Eye.” 

A Leader for Spring. 

A Dollar Saved is a Dollar Earned. 

A Lady Wants Elegance, Symmetry and 
Comfort in Her Summer Shoes. 

At Last! Perfection and Comfort for the 
Feet. 

A Thoroughly High-Grade Shoe of Unusual 
Merit at a Sensible Price. 

A B C of Economy. 

A Pleasure and Comfort to the Wearer. 

A Pur Snap for a Cold Snap. 

“Always at Your Call.” 

An Opportunity to Supply Everyday Wants 
at a Tidy Saving in the Prices. 

Alive to Ever Changing Demands of the 
Moment. 

A Big Claim, and a Big Fact. 

A Bounteous Feast of Thanksgiving Bar¬ 
gains. 

Another Wonder Sale. 

An Advantage Over Any Other Lady’s Shoe 
Now Made. 

An Inspection is All We Ask. 

An Unquestioned Value. 

Artistic and Complete. 

Advantages Given to a Customer Always 
Repays Us. 

All Our Time is at Your Service. 

A Full Stock Makes the Store Attractive. 

All That You Want We Provide as You 
Want It. 

A Much Talked Of Store. 


ADVEllTISING PHRASES 

Alike in Quality, Different in Detail. 

A Beautiful Assortment at Prices Away Be¬ 
low the Regular. 

A Glorious Money-Saving Opportunity. 
After These Are Gone—No More. It’s Just 
Changing Money. 

Always Make Excellent Holiday Gifts. 
Always Acecptable and Always the Best. 

A Select Line and New Styles. 

A Style to Fit Every Fancy. 

A Great Truth Quickly Told. 

A Business Proposition Pure and Simple. 
Attractions Abundant. 

An Appeal to Your Taste. 

An August Opportunity. 

A Corner on Good Things. 

An Easy Shoe at an Easy Price. 

An Old Favorite at a New Price. 

A Tempting Price on Tempting Goods. 

A Small Allowance Goes a Great Way. 

A Sale Today and a Friend Tomorrow. 

A Limited Number, but an Unlimited Value. 
A Great Clearance. 

A Greater Variety of Other Styles. 

Attractive Neckwear, New Effects. 

A New Propostion. 

Ask for Them, Get Them, Wear Them. 

A Style Very Becoming. 

A Dainty Christmas Gift. 

All Wool, Luxurious, Snug, Pretty and Com¬ 
fortable. 

A Great Offer for the Month. 

A Sensible Gift for Y'our Family or Friend. 
A Chance for Comfort and Economy. 

A Strong Statement, but a Straight Fact. 
Anybody Would Think They Cost You 
Double. 

A Day for Y'ou to Buy. 

A Touch of Fall Fashion. 

A Warm Thing for a Frosty Day. 

A Small Profit on a Large Scale. 

ALL We Want is Business. 

A Bit of Holiday Splendor. 

A Thought for the Thankful. 

A Poor Article is No Bargain at Any Price. 
Any Time is a Good Time—Now is the Ac¬ 
cepted Time. 

All That’s Latest, All That’s Good. 

A Style to Fit Every Fancy. 

“A Look In,” Then a “Try On,” and the Re¬ 
sult Will Be Y'ou’ll Walk Out Well 
Pleased with One of These Crown Brand 
Derbies. 

An Ounce of Prevention Taken in Time Will 
Stave Off Many Annoyances. 


A Single Fact Outweighs a Thousand 
Claims. 

Always Think Before Y'ou Act, But Don’t 
’I'hink Too Long. 

A Banquet Feast of Bargain Splendors. 

A Little Higher in Price, but Cheaper in the 
End. 

Art in Cutting, Skill in Making. 

A .Stock to Delight the Home-Maker. 

A Happy Combination of Style, Grace and 
Foot-Ease. 

Art Tailoring Our Specialty. 

A Wonder at the Price. 

A Marvel in Quality. 

A Rare Bargain at Our Special Price. 

Always After You—Here We Are. 

A Let of Beauty for a Low Price. 

A Purchase Made Now Will Save Worry 
Christmas Eve. 

A Royal Time for Those Who Need Clothing. 

A Mid-Week Bargain Tip for Wide-Awake 
Shoppers. 

Attend the Big Convention at Our Bargain 
Notion Counter Tomorrow. 

An Ounce of Underwear is Worth a Pound 
of Medicine. 

As the Days Lengthen, the Bargains 
Strengthen. 

A Treat for Winter—A Feast of Overcoats 
and Suits. 

A Whirlwind of Bargains in Dress Goods 
This Week. 

Always Winning Trade by Deserving It. 

As Usual, We Are Right in Front with New 
Goods. 

As to Prices—Well, These Few Will Give a 
Fair Idea. 

A Good One—None Better—Few as Good. 

An Occasion of Importance to All. 

A Series of Sensational Bargain Events. 

All Our Energies—All Our Facilities, Turn 
to Your Profit. 

A Store with New Methods. 

At This Sale He Buys Best Who Buys First. 

An Indispensable Autumn Possession—An 
Umbrella. 

Although We Take Off All Our Profit and 
Give It to You, We Do Not Take Off a 
Pin Point of Our Responsibility for Per¬ 
fect Satisfaction. 

All That’s Good in Groceries is Found in 
Abundance Here. 

Advanced Styles Without Advanced Prices. 


—88— 


ADVERTISING PHRASES 


B 

Baragins That Cannot Be Repeated. 

Better Times Means Better Goods. 

Brieliy Told—Briefly Sold. 

Book-Lovers Find Our Place a Perfect Para¬ 
dise. 

Better Credit Bargains Than Others Ask 
Cash For. 

Better Goods, Same Money—Same Goods, 
Less Money. 

Best Leaves No Room for Improvement. 

Books for the Holidays. 

Barely Able to Hang On is the Dealer Who 
Persists in Clinging to Old Methods. 

Business is Balky, but Under the Spur of 
Necessity it Will Move at Its Accus¬ 
tomed Pace. 

Big Recults from Small Beginnings is the 
Only Name for the Kind of Investments 
We Offer. 

Buy if You Like—Looking Means No Obli¬ 
gations to Buy. 

Big Values Hitched to Small Prices. 

Be in the Lead—Don’t Follow the Style. 

Best Goods Are Easiest Sold. 

“Bargains” Are Uncertainties. 

Beautiful Effects from Beautiful Goods. 

Best Made for Best Trade. 

Beauty, Ease and Service. 

Baby’s Wants Have Our Special Care. 

Blow-on-Your-Fingers Weather is Coming, 
So Be Overcoat Wise. 

Brimful of Bargains from Far and Near. 

Better Than Ever Before. 

Bargains—Not Remnants. 

Balance the Goods with the Price. 

Buy by Comparison. We Do; Every Expert 
Does. 

Bought in Enormous Quantities for Spot 
Cash, Offered to You at Half Price. 

Best in Stock, Best in Style. 

Best There Is,—That’s the Certainty to Cus¬ 
tomers in Our Store. 

Below Cost Sometimes; Below Value Always. 

Break the News to Mother. Tell Her That 
She Takes No Risk Here. 

Bargains Beckon You. The Best Possible 
for the Least Possible. 

Be Sure of Tour Footing, Then Go Ahead. 

Best in the Market. 

Bright Things for Dull Days. 

Buying Will Be Lively—Get Here Early. 

Bright Bits Stirred Up. 

Big Store Filled with Little Prices. 

Broken Sets at Broken Prices. 


Because They Fit Well, They Wear Well. 

Buying Right Saves Losses. 

Big Prices Are On Vacation. 

Busy? We’re Always Busy. 

Bought at a Bargain and the Prices Made 
by Us. 

Be Wise in Time; It’s Ever So Much Better. 

Best Investment You Ever Made. 

Bargains That Stir Up Business. 

Better Buy Early. 

Buy and Own a Good One. 

Beautiful and Different. 

C 

Commence the New Year Right. Turn 
Over a New Leaf. If You Are Not Al¬ 
ready One of Our Customers Com¬ 
mence Now. You Never Had a Better 
Chance to Save Money. 

Cut Glass—Rich and Rare. 

Chilly Winter Winds Cannot Keep the 
People Away from Our Tremendous 
Sale. 

Cooking Comfort at Small Cost. 

Comparison and Caluculations Concerning 
Cash and Credit. 

Count it Good if - Sells It. 

Come and See Them Anyway. 

Curtains Very Heavily Appliqued in Beauti- 
tul Scroll and Flowered Effects. 

Compare Our Prices and Be Convinced. 

Costs Less Than It Should. 

Certainty of Suiting You. 

Costs You Nothing to Come In. 

Crowd-Drawing Prices. 

Come In and Look Around—That’s What 
this Store is For. 

Character and Exclusiveness of Design. 

Clothing Prices That Defy Competition. 

Clothing is Cheaper for a Healthy Boy Than 
Doctor’s Bills for a Sick One. 

Cost is Trifling Compared to Its Real Worth. 

Christmas Dolls. They Are Here—A Big 
Family of Them. 

Cut, Made, Trimmed and Finished Equal to 
Most “Made-to-Order” Suits and Supe¬ 
rior to Many. 

Contrary to What Anyone May Say, a Man 
is Judged by His Clothes. 

Comfort Clothes for Hot Weather—Prices 
Just as Light as the Goods. 

Combination That Unlocks the Pocket Book. 

Chips Are Still Fliyng from the Originalg 
Prices. 

Cross the Street First, Then Come Here. 


Cash Prices on Cash-Bought Goods. 

Correct Effects Are Not Accidental. 
Common Sense Heels, Extension Soles, and 
Goodyear Welt. 

Certain Elegance Yoked to Sensible 
Economy. 

Cotton Goods at Cotton Goods Prices. 
Come-Back-Again Trade Makers. 
Consistency is the Gem of Business Philos¬ 
ophy. 

Can You Resist These? 

Convincing Facts of Convincing Goods. 
Consistency is the Gem of All Business 
Propositions. 

Credit Business at Cash Prices. 

Complete Conceptions of Styles. 

Choosing Is at Its Best Now. 

Come and Profit, Buy and Rejoice. 

Come and Get Posted as to What’s Going to 
Be Worn and What Looks Well on You. 
Credit for Those Who Ask It. 

Cool Things for Hot Days. 

Choose Wisely by Choosing Here. 

Comfort for You and Your Pocket Book. 
Correct Things for Just Now. 

Closing Values at Eye-Opening Prices. 
Christmas Prices Encourage Christmas 
Giving, 

"Clean Up” Sale of Crockery. 

Cleanliness is Our Strong Point. 

Cash or Easy Payments—To Suit Your Con¬ 
venience. 

Correct Shapes and Colors. 

Credit at Cash Prices to All Who Are Cor¬ 
rect. 

Come Again and Gain Again. 

Clearance Sale That Clears Quickly. 

Cannot Be Diiplicated Anywhere Else. 
Cheaper to Buy Shoes at This Sale Than to 
Pay Doctor Bills. 

Cheering News to Close Buyers. 

Chances Are Golden in the Rebuilding Sale. 
Common Prices, but Un-Common Values. 
Cash Buying is a Benefit. 

Come for Them, They’ll Please You. 

Calf Lined, Double Sole to the Heel. 

Come Back Tomorrow for What You Have 
Forgotten Today. 

Cannot Get Out of Order. 

Come and Say What You Think. 
Cori-ectfully Cut and Skillfully Tailored. 

D 

Doing Beats Promising. 

Dress and Elegance. 


—89— 



ADVERTISING PHRASES 


Distinctive, Uncommon. 

Door of Real Economy. 

Don’t Decide Until Ton Are Ready. 

Doing Right is Our Best Capital. 

Don’t Wait Too Long. 

Dull Times Have Something To Do with the 
Keennes of These Bargains. 

Don’t Let Cigars Get the Best of You; Get 
the Best of Cigars. 

Deliciousness for ’Those Who Love Good 
Things. 

Does Money Saving Mean Anything? 

Dollar’s Worth for Dollar Spent. 

Don’t Forget the Little Ones at Home. 

Drive Slow, Whip Lightly, Cash Up or No Go. 

Diamonds and Precious Stones. 

During Festival Week Come to Our Feast of 
Fat Bargains. 

Direct Appeal to Common Sense. 

Don’t Hesitate—Now is the Time. 

Don’t Wait—This is Your Best Chance. 

Don’t Walt Until the Best is Gone. 

Dull Months Turned to Busy Ones. 

Dainty Shoes for Little Girls and Misses. 

Don’t Allow the Nicest Things to Slip Away 
from You Without Seeing Them. Come 
In. 

Do You Want the Best for the Least Money? 

Digging for Dollars is What Everybody is 
Doing. 

Dollars in Merhandise for Dimes in Cash. 

Don’t You Wish to See the Nicest Line of 
Dress Goods Ever Brought to This 
Market ? 

Don’t Worrj' About the Fit, We Attend to 
That. 

E 

Eager Buyers’ Opportunity. 

Events of Money-Saving Importance. 

Every Expenditure a Saving. 

Every Dependable and Desirable Kind of 
Merchandise. 

Elegantly Lined, Fashionably Cut. 

Exquisitely Tailored Suits. 

Every Fancy Can Be Pleased. 

Everything That Necessity, Comfort and 
Style Demands. 

Eye-Openers in Necessities. 

Eye Satisfaction—Foot Comfort. 

Every Cent Spent Gets Full Value. 

Elegant, and Yet Economical. 

Extra Quality, Leather Lined. 

Every Taste and Every Purse Finds Satisfac¬ 
tion Here. 


Economy Isn’t Always Wealth When It 
Comes to Appearance. 

Easy Walking is as Necessary as Sleep. 

Everything Marked Away Down. 

Every Day the Same, and Every Day Wor¬ 
thy of Your Confidence. 

Economical Because It’s Double Strength. 

Every Line Here is a “Guide Line.’’ 

Evidence is Better Than Talk. 

Ease and Comfort Combined—Ease for the 
Feet, Comfort for the Purse, $2.00. 

Economy Day for Men Folks. 

Every Dollar Left With Us Proves a Won¬ 
der Worker. 

Extraordinary Values in Seasonable Cloth¬ 
ing. 

Every Clothing Concern in Existence Has 
Fifteen Dollar Suits, But They Are Not 
This Kind. 

Every Counter a Tidal Wave of Bargains. 

Every Article Offered is Strictly High-Grade. 

Entering Upon Prosperity is Easy if You 
Only Have the Key. Here It Is. 

Enormous Values in Style, Beauty, Wear 
and Satisfaction. 

Examine Today, Buy Tomorrow. 

Economy Shop for the Gift Buyer. 

Examine the Beautiful Design, Exclusive 
Patterns and Quality. 

Every Line Perfect—Every Style Right. 

Every Day Here is ‘Bargain Day.” 

Every Point a Good Point. 

Ever Been in Our Basement? It’s the Busy 
Place of the City. 

Everything That’s Used in Furnishing the 
House—from a Parlor Suite to a Tin 
Basin. 

Everything in Cut Glass for the Table. 

Extravagance is Paying More at One Store 
Than You Have to Pay at Another. 

Economy is Getting Best Quality Possible at 
the Least Possible Cost. 

Evening Jackets That You’ll Be Tempted to 
Wear All Day, They’re So Smart 
Looking. 

Every Article Here is a Bargain. 

Exclusive Styles and the Best Quality. 

Exact Methods, Living Prices, Latest Styles. 

Entire Satisfaction to Each and Every Cus¬ 
tomer. 

Every Fashionable Effect, Every Style, 
Every Color of This Season. 

Extra Events for the Boys. Summer Spec¬ 
ialties, Specially Priced. 

Every Day Sees New Features Added to 


Our Long List of Money-Saving Oppor¬ 
tunities. 

Elegant Designs in Carpets. 

Easy Shoes for Tender Feet. 

Every Time You Take a Drink Things Look 
Different. 

Every Stitch a Bargain. 

Economy is the Easy Chair of Old Age. 

Encouraging That Well-Dressed Feeling. 

Eighty Per Cent of the Profit is Yours. 

Excellence is the Chief Merit. 

Excellence is the Pleasing Point. 

Extra Pains Means Extra Satisfaction. 

Every Leading Specialty in the World. 

Every Department Greets You With Right 
Goods. 

Every Woman Loves Flowers and Their 
Giver. 

Everybody Expects a Little More for the 
Money These Times—And They Aren’t 
Disappointed. 

Everything to Write With, to Write Upon, 
to Figure Upon, to Draw Upon. 

Exceptional Quality Cannot Help but Satis¬ 
fy in Every Particular. 

F 

For Your Foot’s Sake, Lend Us Your Ears. 

First Impressions Are Always the Strongest. 

Fine Feathers Make Fine Birds. 

Follow Your Knows and Wisdom. 

Finding a Bargain is Like Finding Any¬ 
thing Else—It Makes the Finder Happy. 

Finest-Place-to-Buy-Goods Store. 

Filled with Selling Points. 

Fitness and Fineness Characterize the Stock. 

Fat Facts for Slim Pocketbooks. 

Full of Sunshine, Full of Color, Full of Life, 
Full of Artistic Thoughts, Full of Hon¬ 
est Values. 

Feathers Cleaned, Dyed and Curled. 

Furnished and Unfurnished Rooms. 

Few Promises—Great Values. 

Finest Grade for Finest Trade. 

Fine Tailoring a Specialty. 

From Head to Foot We Clothe the Man; 
Clothe Him Rightly, Clothe Him Cheaply. 

Full of Snap, Style and Wear. 

Faultless Clothing for Men, Youths and 
Boys. 

For Fancy Hosiery There's Only One Place 
to Come—Here, of Course. 

Fascinating Fancies in Fashionable Foot¬ 
wear. 

From the Most Noted Gardens in Ceylon. 


—90— 


For Small Purses the Biggest Yet. 

First-Class Materials, Superior Workman¬ 
ship, Just the Thing. 

Fall Goods Now Ready for Your Inspection. 

Finst and Most Durable. 

Fall Effects at Fallen Prices. 

Fashion’s Favorites for Fall. 

Favorite Wear for Fashionable Folks. 

Fine Chinaware in All Its Rich and Rare 
Varieties. 

Fur Sets, Muff and Collar, Roud and Flat 
Effects. 

From the Good of the Goods Comes the 
Satisfaction of the Purchase. 

Fresh from Fashion’s Center. 

For the Busy Man an Accurate Watch is a 
Necessity, Not a Luxury. 

Frost Nipped and All Shrivelled Up Are the 
Prices. 

Fine Furnishings for Fastidious Fellows. 

Fine Silk Umbrellas with Fancy Handles in 
Every Possible Design. 

Forehanded Buying Will Save You More in 
a Year Than Painful Pinching Will in 
Five. 

Food for Thought and Pocketbook. 

Facts Without Frills. 

First Showing Spring Suits. 

Fall Opening Today. 

For Use and Beauty. 

Furs to Protect the Features. A Feature 
Worth Investigating. 

Fashion Claims for Them Their Preference. 

Fluffy Daintiness in Feather Boas. 

Free, Quick, Rapid Sellers. 

For Those Who Enjoy the Best of Every¬ 
thing. 

Fall and Winter Styles Now Ready. 

Fragrant as the Flowers. 

Fair Dealing is the Best Drummer. 

Fit and Wearing Qualities Combined. 

“Family Shoe Store—Where Honest Values 
Are Sold.’’ 

Fall Tints and Prices in Harmony. 

Final Days—Yes, Final Hours—in the 
Clearing Sale. 

Fit Well, Feel Well, Look Well. 

Fancy Goods at Plain Prices. 

G 

Good Shopping Opportunities Crowd One 
Another in This Ever Busy Bee Hive. 

Give Us a Chance to Please You. 

Get in Ahead of the Crowds. 

Good Goods Do Their Own Drumming. 

Get the Genuine Article. 

Gigantic Sale at Dwarf Prices. 


-VDVEKTLSING PHRASES 

Good, Sensible Weaves and Patterns. 

Goods That Never Vary. 

Good Enough for Anyone. 

Generous Terms on Stylish Goods. 

Goods Shown with Pleasure. 

Gents’ Clothes Cleaned and Repaired. 

Good Work is Our Success. 

Good Things for Those Who Think of Good 
Things. 

Good Teeth ]Mean Good Health. 

Get What You Want—Pay What You Can. 

Goods Backed by Reputation and Cash. 

Good Goods Are a Little More Expensive. 

Good Clothes Are Tools of Advancement. 

Good Profits for Warm Customers on Hot 
Days. 

Good Goods at Damaged Prices. 

Good Shoes at Cheap Prices. 

Goods Well Bought Are Half Sold. 

Good Stock Makes Good Soup—Good Stock 
Also Holds Custom. 

Gasoline and Other Stoves Repaired. 

Good Values—-Best Styles—Popular Prices. 

General Appearance Would Indicate That It 
Would Cost Several Times the Price We 
Ask for It. 

Gas Stoves, Summer Economy—A Touch, 
and There’s a Fire—Full Blaze. An¬ 
other Touch—Gone. Clean, Simple and 
Safe. 

Gloves to Grasp the Hand of the New Year. 

Glassware, Deep, Rich, Cutting; Best Value 
Ever Offered. 

Glad to Have You Come and “Look.” 

Good. Honest, Desirable Merchandise. 

Give Us a Trial and You Will Be Convinced. 

Good Shoes and Low Prices for Everyone. 

Gigantic Movements of Supreme Importance. 

Goods We Guarantee. 

Good Things for Cooler Days. 

Goods That Demand Your Attention. 

Gift Giving and How We Help. 

Good Things for Cold Weather. 

Get What You Want and Save Money. 

Goods You Want at Prices You Can Pay. 

Goods That Show Their Quality. 

Growing Concerns—Corns. Our Corn Cure 
Cures Corns. 

“Go ’Way Back and Sit Down” in One of 
Our Comfortable Chairs. 

Gives Most Excellent Service. 

Give Your Eyes a Treat; Every Suit is a 
Work of Art. 

Great Sales at Little Profits Give Great 
Business Advantages. 

Greatest Millinery Bai-gains of This Season. 


Good Clothing, Ready Wear Custom Made. 

“Good Value” Here is More Than “Bar¬ 
gains” Elsewhere. 

Going-Away Goods That Are Guaranteed to 
Stand the Rouhgest Usage. 

Grasp the Chance to Spare the Home Purse. 

Good Things Don’t Last Very Long, You 
Know; Better Buy Today. 

H 

Here Sensible Selection Becomes a Science 
of Buying. 

Hardware That Will Withstand the Hardest 
Wear. 

Have You Been Waiting for a Glove Oppor¬ 
tunity? Here is the Best and Grandest 
of the Year. 

Here’s Where the Eye and I Are Both 
Pleased. 

Hot Weather Negligees at Panic Time 
Prices. 

Here Are Things We Know You Will Like. 

Here’s How We Save You Money. 

Harvest for Frugal, Economical House¬ 
keepers. 

Honest Values Stitched with Truthful 
Words. 

Helpful Hints for the Hurried. Buy or Not, 
But Come. 

Helpful Hints for Those Puzzling on “What 
to Buy.” 

Hunters of Bargains, Like All Hunters, Must 
Act Quickly. 

Happy Thoughts in Bright Colors. 

Here’s the Right Kind. 

Hats Cleaned, Pressed and Altered. 

Homes and Decorations Interest All Who 
See Our Great Stock of Furniture. 

Housekeepers’ Money-Saving Supply Sale. 

Highest Possible Grade at Lowest Possible 
Prices. 

Hanging On To Old Prices is No Way to 
Obtain New Business. 

Hands and Brains Are Busy. 

Here’s the Way We Get Customers—Here’s 
the Goods That Keeps Them. 

Highest Price Paid for Old Gold and Silver. 

Here’s Where We Excel. 

Here’s Replenishing Opportunity. 

Home Beauty is Home Comfort. 

Here’s a Quality You’ll Be Proud Of. 

Has Forged to the Front. 

Helps to Economy. 

Holiday Happiness. 

How Would You Like These? 

Health and Pleasure Combined. 


—16— 


Hig-h and Dow Trousers—High in Quality 
and Dow in Price. 

Here You Will Find What You Want When 
You Want It. 

Here You Have All the Beauty That Can Be 
Put in a Silk Waist, Except the “Beauty” 
Herself. 

Here You Get More Than “A Ghost of a 
Show” for Your Money. 

Help Out the Old Coat and Vest with a New 
Pair of Trousers. 

Headquarters for Bargains That Are Bar¬ 
gains. 

He’ll Never “Play Hooky” if You Dress Him 
Dike a Gentleman. 

Here’s a Trade Tonic. 

High-Grade Clothing Within Everybody’s 
Reach. 

Heavy Sole Shoes, “Wearers.” 

Here’s Where You Make Your Money Make 
More Money. 

How Can You Hesitate? 

Here’s How We Get Your Approval. 

How Can We Do More Than This? 

Here’s Comfort at Money-Saving Prices. 

Here We Are Again With a Good Thing for 
Everybody. 

Help Yourself to Clearance Bargains To¬ 
morrow. 

I 

It’s Here You Get More Than Your Money’s 
Worth. 

It’s Variety That Makes Our Stock Popular. 

If You Appreciate Good Ones, You’ll Ap¬ 
preciate These. 

If You Come Once, We Keep You. 

It’s Homelike as Well as Businesslike Inside. 

If You See It Today, You May Not Tomor¬ 
row. 

Is Perfect in Fit, Comfort, Beauty and 
Quality. 

It Has Style, It Has Comfort, It Has Wear, 
It Has Many Points of the $5.00 Grade. 

It Completely Fills the Bill. 

It Will Please You. 

Is Good All the Year Round. 

It is the Doing, Not the Saying, That Counts 
in the Dong Run in Selling Clothing. 

If You’re Not Beauty-Proof You Should Pass 
Our Art Goods Department Blidfolded. 

“It is Better Than I Expected to Find,” is 
What We 'Want Said About All the 
Goods We Advertise. 

If You Come Early, You'll Not Be Date 
Getting Away. 


ADVERTISING PHRASES 

If You See It on the Street, Its Duplicate is 
Here. 

It Isn’t the Price, It’s What You Get for the 
Price, That Counts. 

It’s Not What You Earn, It”s What You 
Save. Saturday’s Offers Show the Way 
Plain and Direct for Big Savings. 

It is More Essential to Eat Pure Food Than 
to Have Correct Dress. 

“It Might Have Been” Always Follows Neg¬ 
lected Opportunities. 

In the Dine of Bargains—Try These. 

It It’s Worth Having, We Have It. 

It’s Hard to Earn, But Easy to Save. 

It Would Take a Whole Dibrary to Tell of 
the Advantages. 

It Pays to Be Particular. 

If Others Equal Them, They Must Be Good. 

If You Want Them, We’ll Make It Easy to 
Get Them. 

If You Are Afraid of the Goods. You Can 
Depend Upon Our Guarantee. 

It’s Novel and Pleasing. 

It’s a Question of Price Here. 

Isn’t It Time to Give Thought to Your Win¬ 
ter Shoes? 

If You Don’t See What You Want, Step In¬ 
side. 

If You Are in Doubt, Don’t Buy. 

It Will Be Our Fault if You Don’t Return. 

If You Don’t Decide Today, You Will Find 
Us Here Tomorrow. 

If You Don’t Want What You See, We'll 
Get What You Want. 

Is a Remedy of Sterling Value. 

It Works Dike a Charm. 

Inspection Invited—Comparison Challenged. 

Inspection Invited—Come Any Time—Bring 
Your Mental Microscope. 

It Doesn’t Cost Anything to Dook at These 
Goods; It Doesn’t Cost Much to Buy 
Them. 

It is of Dittle Consequence How Much of the 
Price is Taken Off; the Principal Thing 
is How Much of It is Deft? 

It’s Policy to Make Your Selections Early. 

It’s No Secret—You’ll Be Money in Pocket 
if You Trade Here. 

It’s the Glove-Dike Fit That Sells Them. 

Incomparable Values at Unmatchable 
Figures. 

It Pleases Us to Say We Are Here to Please 

It’s Up-to-Date Prices Dike These That 
Keep You Busy. 

If You Pay Dess Than We Ask, You’ll Get 
Dess Style, De.ss Character, Dess Quality. 

—92— 


It is a Feat to Fit Your Feet. 

If It’s Here It’s Worthy—If It’s Worthy It’s 
Here. 

It’s a Waste of Time to Dook Elsewhere. 

It’s a Poor Plan to Paint a Fine House with 
Poor Paint. 

If it Pays to Advertise Part of the Time, 
Why Not All the Time? 

If Nine Tailors Make a Man, We Have the 
Best Nine Tailors in the City. 

If Interested, Send for Particulars, Proofs 
and Prices. 

It’s Not Alone That We Say It, But That 
You Know We Mean It. 

It Takes Sense to Make Dollars. 

It Takes Nerve to Sell at These Prices. 

It’s a Pleasure to Serve a Pleased Customer. 

If in Doubt What to Select, Search Here. 

It’s Strange How Much Business Can Be 
Done When One Sets Out to Do It. 

It Harrows One’s Soul to Have One’s Sole 
Wear Out So Soon. 

In the Contest Between Goods, Prices Cut 
the Figure. 

In the Dexicon of Elegance There’s No 
Word to Express Their Goodness. 

Invisible Patching Neatly Done 

If You Don’t See What You Want, Ask 
for It. 

Imported Goods at Domestic Goods Prices. 

It’s a Wise Owl That Docks After Itself and 
Dittle Ones. 

If You Want Wealth, Dig! If You Want 
Value, Dig! If You Want Truth, Dig! 

In the Dadder of Economy, Every' Round 
Counts. 

If It’s Worth Having, We Have It. 

It’s What You Get for What You Pay That 
Measures the Bargain—Not What You 
Pay. 

It Reaches Directly the Spot Aimed At. 

It is the Best Preparation Made. 

If You Don’t Want to Buy, Don’t, But Dook. 

If You Knew Them You Would Buy Them. 

It’s All Right if You Dike It. 

In the Market for the Best. 

If You Want to Save, Try These. 

It’s a Matter of Buying and Selling. 

If You Buy Now, You Have an Advantage. 

If You Don’t Find It Here, Tell Us What 
You Want. 

If We Make the Price, and Guarantee the 
Goods, What More Can We Do? 

It’s Not a $1.00 Kid Glove, It’s More, But 
We Make a Deader of It for $1.00. 


ADVEKTISI^>G PHRASES 


j 

Just a Chance to Please—That’s All We 
Want. 

Just for Curiosity’s Sake, Try It. 

Just an Inkling- of Many Smart Things. 

Jump Into These Bargains Quick and Think 
Later. 

Just a Few Real Bargains. 

Just for Our Best Friends. 

Just a Little Better Than the Best. 

Jack Frost is Prowling ’Round. Fool Him 
with a Top Coat (Price). 

Just the Bargains That You Feel Elated 
Over When You Get Home, Because 
You’ve Got So Much More Than Your 
Real Money’s Worth. 

Just the Thing After the Day’s Toll. Rest 
Your Weary Body in One of Our Com¬ 
fortable Rockers. 

Jot It Down—None Better Than These in 
Town. 

Just to Keep Our Cutter Busy, We Will 
Make-to-Fit $8 Pants for $6 During 
August. 

Just the Kind of Suits That Will Make You 
Look Like a $40 Tailor-Made Man. 

K 

Keenest Criticism Invited. 

Keep Cool, and We’ll Help Y’ou. 

Keep Up with the Times. 

Known the World Over. 

Knives That Cut at Cut Prices. 

Knee Deep in Attractiveness 

L 

Ladies’ All-Silk Skirts in Generous Widths 
at Low Prices. 

Look After the Pennies You Can Save. 

Low Shoes at Low Prices. 

Leave Your Thirst at This Fountain, 5c. 

Little-at-a-Time Payments is Absolutely 
Unexcelled. 

Looks Like a $4.00 Shoe, But $1.08 Takes 
These While They Last. 

Look Leisurely: We Ask No Sudden Nor 
Thoughtless Purchase. 

Look Everywhere—These Are the Best Any¬ 
where. 

Low Prices Lowered to the Lowest Notch 
Monday. 

Low Prices on Standard Goods Have Made 
This Store Famous. 

Let Us Take Y'ou Into Our Confidence. 

Low-Priced But High-Grade. That’s It. 


Learn When to Buy, How to Buy, and 
Where to Buy. 

Lasts Longer, Goes Farther. 

Look to Us for the Best. 

Let’s Trade Value for Value. 

Little Trouble to Find It Here. 

Little Things at Great Savings. 

Live 100 Years and Such Bargains Will 
Never Come Again. 

Low Price is the Great Pleader in Present 
Day Business. 

Laugh and the World Will Look at Your 
Teeth, and Judge of Your Taste—Good 
or Bad—by Their Condition. 

Loom Ends Disposed Of. 

Lend Us Your Ears—Use Your Judgment. 

Look at It—Test It—Buy It. 

Light in Weight and Light in Price, but 
Long in Wear. 

Linked to Comfort and Quality. 

Little Leaks Sink Big Ships. 

Let Us Put a Smile on Your Countenance. 

Let Wisdom Name the Price. 

Light on a Light Subject. 

London and Paris Fashions. 

Latest Styles Just Received. 

Latest Styles in Neckwear. 

Left Overs—Great Bargains in Winter Cloaks 
and Wraps Bought for the Holiday 
Trade. 

Low and Easy Chairs at Low and Easy 
Prices. 

Laugh and Grow Fat is an Axiom We 
Advise the Use of a Good Tonic. 

Luxurious Effects at Plain Prices. 

Leave. It All to Us. 

Ladies’ Wash Suits. 

Less Cost, Less Labor, Greater Ease, Than 
in the Old Way. 

Little Needs at Little Cost. 

M 

Made on Honor—Sold on Merit. 

More for Your Money Than Your Money 
Can Buy Elsewhere. 

Money Talks; and Right Here a Little of 
Your Money Can Persuaed Us to Part 
With the Prettiest Shirts Y"ou Ever Saw. 

Many Exclusive Novelties. 

Merit is the Basis of Sccess. 

Many Chances to Save Money. 

“Money Talks’’ But Now Prices Shriek. 

:Men Buy Our “Columbia” Shirts as an In¬ 
vestment—Not a Speculation. 

Matchless Gooos at Unmatched Prices. 

—93— 


Money Back for Faulty Fit or Broken 
Promises. 

Magnetic Qualities and Prices. 

Most Men Have a Hobby—You Know Ours. 

Money Talks, and Usually Talks Cents. 

Modern Eloquence Cannot Do Justice to 
These Dress Patterns We Just Received. 

Millinery and Dress Making. 

Money Back Insures Satisfaction. 

Money is Only Worth What It Will Buy. 

Masses of Meritorious Merchandise. 

Material and Workmanship Are Perfect and 
Satisfaction is Warranted. 

Millinery of Every Description. 

Marry the Girl! We’ll Furnish the House. 

More Beauty at Less Cost. 

Many Points in Its Favor. 

Make Yourself at Home Here. 

Medium and Heavy Weights—Soft, Fleecy 
Garments. 

Made of All-Wool Materials. 

Many Astonishing Specials for This Week. 

Merit the Trade Mark of Succcess. 

More Business or Smaller Margins. 

Meant to Save and Sure to Please. 

Make Us an Offer on These Odd Pieces. 

Men Who Dress Carefully, Both as to Taste 
and Expenditure, They Are Our Cus¬ 
tomers. 

Midsummer Clearance. 

Made in Light and Heavy Weights. 

Made in Most Correct Styles. 

Merit is the Trade Mark of Success; Quality 
the ’True Test of Value. 

Modern Mercantile Methods. 

Many Steps Turn Our Way. 

Misrepresentation Inflicts Its Proper Punish¬ 
ment. 

Meets All Requirements. 

N 

“None Better” is a Strong Statement, and 
Here it is a Solid Fact. 

No Headaches in These Hals. 

No Trouble for Us to Point Out Superiority 
in These Patterns. 

Not the “Everywhere” Kind.| 

Not 'Poo Early to Select the Goods for Your 
Spring Garments. 

Notice the Low Prices in This Window. 

Not a Few Articles Priced Low as “Bait,” 
But the Entire Stock Comes to Y^ou at 
Sharp Cut-Rate Prices. 

Now is the Time. 

No Comfort Without Comfortable Things. 



Never Wait Until Too Late. 

No Use to Talk, Our Prices Talk for Us. 

Never Too Late to Get Your Money’s 'Worth. 

None Better—How Could There Be? 

Never Pass Us By, Whether You Want to 
Buy or Not. 

No Magic—Just Plain Business. 

Notions That Pull Trade. 

Not a Common Chance. 

Not Something, But Eevrything. 

Nothing Too Good for Mother’s Boy. 

Not the Price You Pay, but What You Get 
for the Price. 

No One Else Sells Them. 

No Stock So Beautiful. 

None Are More Excellent. 

Not How Cheap, But How Good. 

Not Responsible for Work Left Over 30 
Days. 

New Stjdes of Neckties. 

No Goods Misrepresented. 

No Shoddy Goods at Any Price. 

Noteworthy Novelties. 

No Investment Pays Better Than Good 
Clothes. See Our Suits at - 

New, Crisp, Reliable Goods at Clean, Hon¬ 
est, Desirable Prices. 

No Baits, But Quality. 

Nothing Useless Put In—Nothing Useful 
Left Out. 

No Amittance Except on Business. 

Not "What We Say, What You Know, 
Counts. 

Not What You Pay—What You Get. 

Not Only Good Shoes for Perfect Feet, but 
Perfect Shoes for All Feet. 

Newer Shapes at Newer Prices. 

No Lady’s AVardrobe Complete Without 
These Dainty Rustling Garments. 

Neat, Dressy and Handsomely Designed. 

Nothing Over 10c on This Counter. 

No Matter What You Want, We Have It. 

Nice to Own and Easy to Buy. 

No Article But What AVe Can Save You 
Money On—Investigate. 

Not What is Cheapest, But What is Best. 

Not Bargain Clothes—Bargain Prices. 

Not AVhat We Say But AA^hat We Do Ad- 
evrtises Us. 

Nothing Nicer, Nothing Newer, at Next-to- 
Nothing Prices. 

Nothing But the Best of Everything, and 
You Can Depend On It. 

Nowhere Else Can Such a Profusion of Ex¬ 
clusive Gifts Be Secured. 


ADVEKTISIXG I’HKASES 

No AATld Chatter of Irresponsible Bargain 
Shouters Here. 

Now is the Time to Buy. 

Nothing More Appropriate or More Pleasing 
for a Present. 

No Such Offer Ever Made Before. 

Nothing Worth Having is Not Here. 

Nothing Gets Customers So Certainly as 
Fair Dealing. 

Neat in Style, Elegant in AA^orkmanship. 

Not’ning Shoddy in Heel, Sole, Leather or 
Lining. 

Not One Bargain But Many. 

New Ideas at New Prices. 

No Reason to Slight Them. 

Never Too Busy to Save. 

Now A’ou Get the Pick—Later You Get the 
Remnants. 

Newness, Beauty and Fascination in Every 
Price. 

Newest and Best Helps for Simplifying 
Housework and Doing It Better. 

Not Much of a Price, But a Great Deal of 
a Bargain. 

Not Too Cheap to Be Good, But Cheap 
Enough to Make a Good Advertiement. 

Now is the Time and This is the Place. 

Not Too Heavy for Comfort and Not Too 
Light for Service. 

No Credit House Wants to Compete with 
Us. 

Now is Another Grand and Busy Week. 

Nothing is Cheap That You Haven’t Use 
For—But Everybody Must Use Hand¬ 
kerchiefs. We Have Them from 5c Up. 

Not Made Simply to Sell, But Alade to Sure¬ 
ly Satisfy. 

O 

Opportunities Like These Don’t Often Occur. 

Our Campaign for Popular Favor. 

Our Solution of the Buying Question. 

Our Saying So Means a Great Deal. 

Others May Be Pretty, See These Anyway. 

Our Advantage Comes from Care in Buying. 

One for You, and You’ll Like It. 

One Quality, One Price, All Styles. 

Our Stock—Only One Grade—The Best—-At 
Popular Prices. 

One Incident That Explains the Policy of 
Our Shoe Department. 

Our Goods Go Before the Dust Collects. 

Our Clerks Will Serve You AA'ithout Solicit¬ 
ing a Purchase. 

Our Store Does Not Fear the Most Strin¬ 
gent Comparisons. 


Old or Out-of-Date Goods Go at Your Price. 

Our Patrons AA'ear Smiles. 

Our Goods Are This A’ear’s Vintage. 

Our Prices Bring ATou Back. 

Overcoats Easy to Slip On, Though Hard to 
Give the Slip To. 

On Rock Bottom—Have Been On That De¬ 
sirable Ground for Ten A'ears. 

Our Clothing Secures the Fashionable effect 
Sought For by the Careful Dresser. 

Our Prices Are Never High—Our Goods Are 
New and Up-to-Date. 

Our Goods Tell Good Tales of Us. 

Our Clerks Are Instructed to Assist Careful 
and Economical Buying. 

Our Suits Are Offered at Suitable Figures. 

Our Method of Selling Invites A^ou Back. 

Our Clerks Are Here to Assist—Not to In¬ 
sist. 

Our Success Comes from Selling Good 
Clothes and Saving A’ou Money. 

Our School Supply Stock is Complete. 

Object Lessons in Symmetry. 

Our Best is the Best. 

One Bargain A'ou’ll Appreciate. 

Others Are Good But Not at This Price. 

Our Hobby is Having the Best. 

Our Goods Prove Our Assertions. 

Out of the Best We Choose These. 

Over Stocked and Under Priced. 

Our Buyers Have A^our Good at Heart. 

Others May Be Cheaper—None Can Be 
Better. 

ODDAIENTS. By This Term We Alean 
Odd Sizes and Broken Lots from Our 
January Sale. 

Our Thought and Our Action is for A’ou. 

Our Promise Protects A’ou. 

Our Promise Makes Us a Strong Platform. 

One Reason for Our Business. 

Others Like hem. So Will A'ou. 

Our Best Salesman is Air. Sure Bargain. 

Our Latest Thing for the Spring Trade. 

Our New Shoe for Women. 

Once Tested, Always Worn. 

Only One Quality, Only One Price, Only 
One Dealer in a Town Can Have It. 

Only Shoe Made That Conforms with the 
Foot. 

Our Prices Are Purse Openers We Need 
Room for One Alore Lucky Buy from 
New A’ork. 

Our Prices Alake It Expensive for A’ou to 
Buy Elsewhere. 



Onlj’ Registered Pharmacists Fill Prescrip¬ 
tions Here. 

Our Aim is to Please Our Customers. 

Our Word for It, They Are Worth More 
Than the Price Asked. 

Order Now the Things Needed for the New 
Home. 

Our Prices Cut Across Lots ’Tween Manu¬ 
facturer and Consumer. 

Our Object is to Place This Store “First in 
the Hearts’’ of the People. 

Our Bread is the Baker’s Triumph and the 
Eater’s Delight. 

Our Spring Awakening is a True Fashion 
Display of Elegance—Yet We Combine 
Elegance with Economy. 

Of Course There Must Be Some Inducement 
to Bring So Many to Our Store. 

Our Suits Are Standard in Quality, Honor¬ 
able in Make, Right in Price. 

Our Experience—Your Gain. 

Our Fair Price Banner Waves Over All. 

Out-Of-Date Methods Do Not Satisfy Up-to- 
Date People. 

Our Famously Low Prices. 

On Your Judgment as to Quality and Price 
We Rest Our Case. 

Our Mixologist Can Mix an Ice Cream Soda 
That Will Satisfy the Thirstiest Person 
in the City. 

Our Clerks Serve Fs Well by Serving You 
Well. 

Our Customers Are Talking Advertisements. 

School Shoes — High School in Quality, 
Down to Kindergarten Prices. 

Our Customers Come In Hopefully and 
Leave Satisfied. 

“Old Reliable in Quality, but “Up-to-the- 
Minute’’ in Style. 

Our Mirror of Present Fashions. 

Our Clerks Say: “It’s the Weather.’’ We 
Believe We Bought Too Many, Hence 
the Reduced Prices. 

One Might as Well Try to Lift Himself in a 
Basket as to Undersell Us. 

Our Aim is Constantly Toward the Mark of 
Public Patronage. 

Our Prices Talk All Languages. 

Our Forethought Gives You Bargains. 

Our Desire is to Move Goods, Not to Get 
Cash 

One of the Strongest Lines to Be Found. 

Our Best Advertisement is Never Printed. 

Our Shakespearean Department—“A Mid¬ 
summer Night’s Dream”—Our Shirt 
Waists. 


ADVERTISING PHRASES 

Our Ambition is to Sell More Than Others, 
and We Know That Means to Sell 
Cheaper Than Others. 

Our Motto—Purity and Accuracy. 

Our Low Prices Are Loud Talkers. 

Odd Sale of Odd Ends at Odd Prices. 

Our Semi-Annual Clearing Sale. 

Only the Best is Good Enough. 

On Sale Saturday, Only —c Yard. 

Our Guarantee, Nothing Better. 

Our Best Customers Like These. 

One Pair Makes You a Friend. 

P 

Promptness in Buying Will Secure This Bar¬ 
gain for You. 

Prices Cut in Two. 

Pleases the Mind, Warms the Body. 

Peace on Earth—Light Prices to All. 
Popular Prices Win Popular Favor. 

Prices That Tell—Goods That Sell. 

Pure, Sure, Sells, Satisfies. 

Pre-Eminence in Bargain Giving. 

Price Counts Wherever Money is Counted. 
Profit, Cost, and Loss All Join Hands Now. 
Practical Gift Suggestions. 

Prices Lowest, Quality Best. 

Prices Are Pleasing in Their Smallness. 
Prices That Argue Stronger Than Words. 
Prepare for the Worst by Getting the Best. 
Patterns That Please at Prices That Please. 
Prices That Sparkle on Bright Bargains. 
People - Pleasing - Presents, Per Pulverized 
Prices. 

Popular Prices Mean Right Prices. 

Peppered Bargains and Salted Prices. 
Photographs Must Be Paid For in Advance. 
Plain and Fancy Cakes to Order. 

Positively No Credit. 

Please Don’t Ask for Credit. 

Price is the Thermometer of Values. 
Prosperity Follows Thrift. 

Passing Goods to the Public. 

Pays in Iiloney—Pays in Satisfaction. 

Price, and Quality Yoked. 

People of Any Color Treated White. 

Prices in Themselves Are Not Conclusive. 
Paticular Proofs in These Prices. 

Positively the Best Value for the Money. 
Proven Itself to be the Best. 

Pianos Tuned and Repaired. 

Plainly Practical and Practically Pleasing. 
Pay Big Dividends in Satisfaction. 

Prices as Hard to Match as the Goods. 


Paltry Prices Paid for Ponderous Purchase. 

Prices Go to Pieces But Quality Remains 
Firm. 

Painful Pauses in Prosperity Have Compelled 
Us to Make Special Prices on All Stock. 

Prices Will Never Satisfy Until Quality Has 
Set the Mind at Ease. 

Powerful, Peerless, Defiance, Demonstration. 

Pretty as a Picture. 

Positive Proof of Excellence. 

Pay for What You Get and Get What You 
Pay For. 

People Appreciate Our Push. 

Prices That Make It An Object. 

Pretty Pictures Create Pretty Thoughts. 

Poor Goods Spoil the Temper. 

Prices and Promptness Are Features of 
Which We Boast. 

Perfect Plumbing Means Health in the Sum¬ 
mer, Peace of Mind in the Winter, and 
Satisfaction All the Time. 

Plenty of Style, Service and Fit. 

Perfect Service Promptly Rendered. 

Painting the Lily and Improving the Water¬ 
man Seed Seem Equally Absurd. 

Price-Making on a Rare Scale of Lowness. 

Plumpest Values Are Here. 

Prices That Surprise—Values That Tell. 

Perpendicular Truths—Horizontal Prices. 

Profits Pared from All Prices. 

Prices Shaved Doesn’t Always Mean Money 
Saved. 

Particular Purhasers Find Profitable Pick¬ 
ing in Our Stocks. 

Perfect in Construction, Sueprior in Finish. 

Perfect in Comfort, Style and Fit. 

Q 

Qaulity is Everything. 

Quality the Highest, Prices the Lowest. 

Quality First, Price Second. 

Quick Sellers, and Why Not? 

Quality, Style, Finish—^These Are the Three 
Cardinal Points of Excellence Which 
Distingish “Our” Clothing from All 
Others. 

Quality Equal to the Best Made. 

Qualities That Convince. 

Quality Furniture—The Only Kind It Pays 
to Buy. 

Quality is a Consideration Demanded by the 
Careful Buyer. 

Quality the True Test of Cheapness. 

Quality Pleases—Prices Sell. 

Quality and Price Surpassed by None. 


—95— 


/ 


Quality Tells the Story of a True Bargain. 

Quality Costs, But It’s the Surest Guaranty. 

Quality is Remembered Long After Price is 
Forgotten. 

Quality and Style Prove the Bargain. 

"Quality” is the Password. 

R 

Right Prices and Up-to-Date Goods. 

Recognized as the Standard. 

Rapid Selling Keeps the Stock Clean. 

Rare Values if You Want Them. 

Really Remarkable Remnant Sales. 

Reasonable and Seasonable. 

Ransom! Who Will Pay the Ransom on 
These Articles? 

Repairing While You Wait. 

Recollections of Long Life Do Not Recall 
Anything Similar to Our Great Sale of-- 

Rush of Business from a Whirwind of Bar¬ 
gains. 

Run Regularly, Fit Finely, Wear Well. 

Retail Selling at Wholesale Prices. 

Rightness First, Profit Afterward. 

Rare Because of Style—Exceptional Be¬ 
cause of Price. 

Radical Revolution in Retailing—Revolu¬ 
tionizing the Regular Rates. 

Ready-Made, But Custom Goodness. 

Remnants at Less Than Remnant Prices. 

Real Worth for the Tired Pocketbook. 

Read Our Ads for the Latest Pads. 

Real Economy Dwells in Real Quality. 

Royal Examples of Expert Shirt Making. 

Rare Paris Organdies. Rare Patterns. Rare 
Prices. 

Ready-to-Put-On Suits That You’ll Not Be 
Ready to Put Off Till the Last Stitch 
Gives. 

Removes the Cause and Cures the Headache 
in Five Minutes. 

Rare and Beautiful. 

Real Merit and Real Economy. 

Returns at This Store Mean That Custom¬ 
ers Return. 

Recognize the Real Service and Positive 
Economies of This Store. 

Remnants: Fine Quality, Exquisite Patterns 
—See the Bargain Prices. 

Rainy Days Ahead! Dry Weather Prices on 
These Umbrellas, $1. 

Rugs Are Growing in Favor Year by Year. 

S 


ADVEKTISING PHEASES 

strong Reinforcements of Style, Grace and 
Foot Ease. 

Superb Selection of Easter Dry Goods. 

Sleet-Proof, Snow-Proof, Rain-Proof oats. 

Sizzling Offerings at Cool Prices. 

Showers of Gold Would Be Worthless if it 
Was Not for the Things Gold Will Buy. 

Suit You? Will Suit Anybody. 

Selling You, We Sell All Your Friends. 

Seasonable Clothing Means Continued Health 

Selling Poor Goods is a Lie—Goods Should 
Be Good—Ours Are. 

Short Prices for People a Little Shorter. 

Some of Our Jewelry Will Do More to Make 
a Happy Year for You and Your Friends 
Than Anything You Can Buy. 

Small Profits, and Quick Sales. 

Stop! Look at Our Bargains. 

Summer Goods at a Sacrifice. 

Slight the Littles and Spoil the Whole. 

Stick a Pin Into the Fact. 

Something Others Haven’t. 

Slot Machines Outdone—Our Plan Did It. 

Store Attractions Multiply. 

Service Long After the Price is Forgotten. 

Spot Cash Will Get Greater Bargains Than 
Twenty Promises to Pay. 

Surprise You—Only 60c Yard. 

Selection Never Larger or More Attractive. 

Stop a Moment and Consider the Money Ad¬ 
vantage We Offer. 

Special Day of Waist Remnants. 

Some New Propositions for You This Week. 

Several Reasons Why You Should Buy Your 
Neckwear Here. 

Sharp Talk on Cutting Subjects. We Carry 
a Splendid Line of Cutlery. 

Strong Shoes for Sturdy Boys. 

Some at a Fourth, Some at a Third, Some at 
a Half. 

Seasonable Suggestions for Correct Dressers. 

Style, Quality, Price—Right. 

Such Sales Are Seldom Seen. 

Summer Things it Will Be Economy to Buy. 

Selected from the Most Beautiful. 

Solving the Problem of Daily Need. 

Shoe Prices with Quality That Compel Your 
Attention. 

Settle All Doubt by Examining the Goods. 
They Speak Stronger Than We Can. 

Some Live Wire Prices for This Week. 

See Ours First and Last, But See Them. 

Selling Carnival, Purchasing Jubilee. 


Storm Slippers. Where’er it Rains it Reigns 
Supreme. 

School Outfitting Claims Attention Now. 

Selling for One-Third the Price Asked for 
Similar Goods. 

Straightforward Statements. 

Summer Fancies in the Latest and Prettiest 
Styles. 

Strong Talk, But We’ve Got the Garments 
to Back It Up. 

Same Snap and Style as High-Priced Shoes. 

Springy Shoes for Spring and Summer. 

Sooner Have Our Low Price or High Qual¬ 
ity? Get Both in These Garments. 

Silks of Summer Brilliance and Autumn 
Brightness. 

Sensible Summer Suitings Superbly Tailored. 

Storm Rubbers—Cheapest Cough Medicine 
You Can Buy. 

Spring Goods “Blossom” This Week. 

Styles Were Never More Charming Nor 
Prices So Tempting. 

STOP THAT COUGH! It Means a Coffin. 
Try Our 20th Century Cough Syrup. 
Only 25c. 

Sold by the Sheriff! Bought by Us. You’re 
Next. 

Save a Few Dollars at Our Expense. 

Shake Hands with Opportunity While it is 
Here. 

Shoes That We Keep Are the Kind to Wear. 

Star Attrations to Guide You to the Great 
Removal Sale. 

Saves Money, Saves Time, Saves Worry. 

Style Makes Trade, Quality Holds It. 

Shoos for Sunshine or Rain. 

Some Garments Are Guesses—These Are 
Results. 


Styles to Suit All Occasions. 


—96— 



Show Card Lettering 

Instruction Courses 

IN 

MAKKINii PEA LETTERIAO, 

SHADING PEN EETTEHING, 
SOENNEGKEN PEN LETTERING, 

I P- rO-DATE BRUSH LETTERING. 


LESSONS THAT TEACH. 

Catalog and full information in regai’cl to 
price for instruction mailed free to all interested. 

Address, 

THE THOMPSON SGHO()L OK LETTERING, 

Dept. N2 

PONTIAC, MICHIGAN 


—97— 












DIFFEKKNT WIDTHS IN SHADING, MARKING AND PLAIN LETTERING PENS 
No. Size No. Size No. Size 

oO 1/32 inch wide 2 3/16 inch wide 5 1/2 inch wide 

0 1/16 inch wide 3 1/4 inch wide 6 3/4 inch wide 

1 1/8 inch wide 4 3/8 inch wide 8 7/8 inch wide 



SHAIHXJ PENS, STYLE 






























































































































































































































































































Sl’EClAL, STYLE 400 (14 Sizes) 



;ORDER PENS (8 Sizes) 
'his cut reduced one-half) 


B.B. 5 



The above illustrations are given for the purpose of showing the different sizes and styles of Shading. Marking, 
Plain, Special and l^orde.- Lettering Pens such as are referred to in the instruction given in this Compendium. 
Complete Catalog of Pen Lettering Supplies FREE. 













































































































































































































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Contents 


PART ONE.—COMMERCIAL MARKING PEN LETTERING. 


Alphabets... 

Borders.. 

Book Mark... 

Corners........ 

German Text. 

Hat Marker..... 

Instructions in the use and care of the Marking Pen 

Name Plates. 

Old English...... 

Practice Strokes and Exercises. 

Roman Alphabet.. 

Script Alphabet. 

Show Card Copies... 

Special Pen Alphabets. 


Page 

....... _ 9 to 38 

. 41 

40 

. 42 

. 30. 31 

. 40 

. 2, 3 

. 39 

33, 34, 35, 36, 37, 38 

.4, 5, 6, 7, 8, 9 

. 20 , 21 

. 22, 23 

. . .11, 13, 15, 17, 43 
. 24, 25 


PART TWO.—COMMERCIAL SHARING PEN LETTERING AND DESIGNING. 


Advertising Phrases... 

Alphabets... 

Diploma Copy. 

Egyptian Block Letter. 

German Text. 

Instructions in the use and care of the Shading Pen 

Motto Copies... 

Old English.. 

Open Letter Alphabet.. 

Practice Strokes and Exercises..-. 

Round Hand Alphabet.. 

Scroll Designs. 

Shadow Pen Alphabets.. 

Show Card Copies;. 


.88 to 96 

. 53 to 67 

. 79 

..... 66 

. 59, 60 

. 47 

.,.76, 77, 82 

. 61, 62 

.. 55 

. 47 to 52 

.. 54 

. 87 

. 64,65 

44, 45, 69, 70, 72, 73, 80, 81, 82, 85 































LIBRARY OF CONGRESS 


013 972 880 4 



























